Privacy Policy

What data we collect

AMZinsightly only accesses your Amazon account data after you explicitly authorize the connection through Amazon's own consent flow for the Selling Partner API and Advertising API. We don't collect anything from your account before that authorization, and you can revoke it at any time from Seller Central. Depending on which features you use, the data we access can include:

• Order and sales data — units sold, revenue, and order-level details needed for performance reporting.
• Product and catalog data — listings, SKUs, and product-level attributes tied to your account.
• Financial data — Amazon referral and fulfillment fees, reimbursements, and other cost data used to calculate net profit and margin.
• Advertising data — Sponsored Products campaign spend, sales, and performance metrics pulled from the Amazon Advertising API.
• Inventory and returns data — FBA shipment and receiving records, and return reasons and volumes.
• Contact details you provide directly — if you submit a quote request, we collect your name, email, company, and anything else you choose to tell us in that form.

We only collect what's needed to provide the analytics and insights the service is built around — not a broader profile of you or your business.

How we use the data

Your data is used solely to provide AMZinsightly's services back to you: generating dashboards, profit and margin calculations, PPC campaign analytics, inventory reconciliation, returns analysis, and AI-generated insight narratives about your own account. If you submit a quote request, we use those details only to respond to you.

We do not use your data for any other seller's benefit, and we do not use it to train AI models beyond generating your own insights in the moment they're requested.

Who we share data with, and why

We keep the list of parties who touch your data short, and each one exists for a specific operational reason:

• Anthropic (Claude API) — used to generate the AI-written insight narratives in your reports. Only the aggregated data needed to produce that specific insight is sent; your Amazon login credentials are never shared with any third party.
• Hostinger — our hosting provider, which stores data on encrypted infrastructure.

That's the complete list. We don't share your data with advertisers, data brokers, or any other AMZinsightly client.

No sale of data

Your data is not our product. We do not sell, rent, or license your Amazon account data or any information you provide us to any third party, for any purpose, ever.

How data is protected

• All data is encrypted in transit using TLS/SSL.
• Access is restricted to the personnel who need it to operate and support the service.
• Amazon account access is authorization-based through Amazon's own OAuth consent flow, and you can revoke that authorization at any time from Seller Central.
• We practice data minimization — we only retain what's needed to provide the service, and data tied to a disconnected account is deleted rather than retained indefinitely.

Privacy questions & contact

If you have questions about this policy or how your data is handled, email us at accounts@amzinsightly.com and we'll get back to you within one business day.