Your Listing Got Hijacked. How to Get Your Buy Box Back

A "hijacker" is another seller who adds an offer to your existing product listing, sometimes reselling genuine product, sometimes selling counterfeits, sometimes just undercutting your price to win the Buy Box.

How to Tell You've Been Hijacked

• Check "Other Sellers on Amazon" on your product page for a name you don't recognize
• Order the product if the price gap is suspicious, fastest way to confirm counterfeit vs. genuine diversion
• Watch your Buy Box percentage in Seller Central for a sudden unexplained drop

Reporting It Correctly

• The exact seller name and, if possible, their seller ID
• Order IDs from a test purchase, if you made one
• Side-by-side photos showing packaging or quality differences
• Your brand registry or trademark information, if enrolled

Prevention: Brand Registry & Transparency

If you're not enrolled in Amazon Brand Registry, this is the single highest-leverage move against hijackers. Transparency codes make it far harder for anyone to sell counterfeit units under your listing at all.

When Reporting Doesn't Work

Persistent hijackers sometimes require an escalated, documented pattern of test-buys and reports before Amazon takes lasting action.